Privacy Policy Statement

We are committed to maintaining the trust and confidence of everyone we work with. We are GDPR-compliant, but strive to go above and beyond the standard.

Whether you're browsing our website, subscribing to our newsletter, or taking part in one of our research projects, here is where you will find information on how we protect your privacy and keep your data safe and secure.


Visitors to Our Website

When someone visits, we use a third party service called Google Analytics to collect standard Internet log information and details of visitor behavior patterns. We do this to find out things like the number of visitors and which parts of our site they visit.

It helps us understand which content is popular and how we can create more useful online resources for the cultural sector. This information is only processed in a way that does not identify anyone. We don't make, and don't allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.


Newsletter Sign Up

As part of the registration process for email communications, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you have asked us to tell you about, to contact you if we need to obtain or provide additional information, to make sure our records are accurate, and to make sure you’re happy and satisfied. We don't sell or trade email lists with other organizations and businesses.

We use a third party provider, MailerLite, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our email communication. For more information, please see MailerLite's Privacy Policy.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing customer service at [email protected].


Audience Research Projects

Whether you're involved in one of our research projects as an audience member or a client, you can be assured that all our research is carried out in a way that respects privacy and personal data.

Sometimes, businesses give us access to the data they already have on audiences so we can do research on their behalf. If you’ve booked a ticket or engaged with a business before, your personal contact data may be present in the data they give us access to.

At other times, we’re asked to collect new data for businesses. As part of this, we would pass the personal details of research participants back to the business—but only if the participants have given us permission to do this.

If your personal contact details are included in any data we use, protecting that information is very important to us.


Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy. If you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.


Access to Your Personal Information

You're entitled to access the personal information that we hold and raise a complaint if you have any issues with how we process data. Email your request or complaints to us at [email protected].


Changes to this Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on August 10, 2020.


Cookies Policy

We use a system of classifying the different types of cookies we use on our website, or that may be used by third parties through our websites.


What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device.


How long are cookies stored for?

Persistent cookies: These cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies: These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at All About Cookies and Your Online Choices.


Please email us with any other questions or concerns at [email protected].