Lesson 1: Brand Foundations
In this introductory video, you will learn what a brand is, what it does, and the essential building blocks for creating one.
Lesson 2: Creating a Brand Identity
Every rock-solid brand has a unique "personality" that attracts customers. In this video, you will learn how to create a brand persona your target audience will love.
Lesson 5: Brand Messaging
It isn't always what you say, but how you say it. In this video, you will learn to develop brand messaging that attracts your target audience.
Lesson 6: Your Brand Strategy
To make maximize profit, you must create more value for your offers, focus on your strengths, and defend your weaknesses. Find out how to do these things and more with a brand strategy.
Lesson 7: Brand Designs
You can have a great product or service, but if your images don't reflect that, your credibility will be damaged.