The Golden Vineyard Brand Power Assessment Step 1 of 13 0% Enter the information below to get started. Once you have completed all 12 questions, you will receive your Brand Power Rating and recommendations for improving it.Name*Please enter your name. First Email*Please enter your email address. Consent*We do not share your information with any third parties. I agree to the privacy policy. 1. Do you have a logo, specific fonts, and designated images that represent your business?*Images include personal photos, symbols, caricatures, or other visual representations of your business.YesNoI have some of these but not all 2. Do you actively solicit feedback from customers to find out what they like or do not like about your products and services?*Feedback should be used to improve current offers. "Actively" is defined as AT LEAST once every 6 months.YesNo 3. Have you designated SPECIFIC words or phrases that provide a description of your business to be used in marketing, advertising, and other forms of communication?*Examples of words that set tone are "sophisticated", "friendly", or "casual".YesNo 4. Do you regularly meet with customers to find out what they want from your products/services and make improvements accordingly?*"Regularly" is defined as AT LEAST once every 6 months.YesNo 5. Have you established the technical, functional, and emotional benefits of your products and services compared to those of your competitors?*Technical benefits are best described as the features of a product or service. Functional benefits relate to its performance (i.e. does it deliver?). Emotional benefits speak to the stated or implied needs and desires of your customer and evoke a feeling through the use experience.YesNoI have done some of this but not all 6. Are your logo, fonts, and special images used in all of your business communication?*This includes all digital communication such as websites and social media profiles, as well as print material (presentations, event invitations, and flyers).YesNoI don't have all of these (logo, fonts, special images) 7. Have you assessed the product tiers and pricing structures of your top 10 competitors?*This is an analysis of their products and services, pricing tiers, and median averages. If you haven't identified your top 10 competitors, select 'NO'.YesNoI have analyzed a few, but not 10 8. Have you evaluated your marketing, sales, and service processes to make sure they align with your brand promise, offers, and target market?*This includes advertising, networking, and customer service.YesNoI have done some of this but not all 9. Have you created profiles for EACH specific "ideal" customer type?*These profiles include demographics such as age, sex, income, and education as well as psycho-graphic details like interests, hobbies, shopping habits, etc.YesNoI have done some of this but not all 10. Have you assessed the primary benefit statements of your top 10 competitors and positioned against them?*A benefit statement is a promise the business makes to its customers. If you have not identified your top 10 competitors, select 'NO'.YesNoI have done this with a few but not all 11. Do you create and publish ORIGINAL content on your website and other media outlets (digital or print) AT LEAST once per week?*This includes, blog posts, educational posts, infographics, and "how-to" videos, but DOES NOT include random announcements such as birthdays or special promotions.YesNo 12. Have you developed a narrative around your business’ mission, value proposition, employees, products and/or services AND share it systematically through marketing and advertising?*This narrative includes product development, case studies, history, etc. designed to link your products/services to your customers' needs.YesNoSome
