Results-driven Branding for Small Businesses & Entrepreneurs

Let's create a brand your audience will love.

The marketplace is saturated.

 

You have more competition than ever before. Your audience is being bombarded with marketing messages day and night. They just aren’t sure who to trust.

What’s more, people can’t see why they should choose you over a competitor.

These obstacles prevent you from reaching more prospective customers and having the kind of business you want.

 

But you can't become more competitive or reach your ideal target audience until you know what you're up against.

 

That's where we come in.

Positioning: How Premium Brands Thrive in the Marketplace

It's typical for businesses to use several marketing tactics to get customers, as illustrated here:

The Way Most Businesses Approach Marketing

But there are several problems with this approach, among them:

 

  • Marketing platforms and campaigns are usually inconsistent, which confuses the audience.
  • No real competitive advantage is being created.
  • There is no focus on building more perceived value for your offers.

 

This means your audience sees your product or service as just another option for them to choose from.

 

You may get some results, but marketing and advertising are not as efficient or effective as they could be. You also face more price pressure because you haven't shown people how different you really are.

 

It's what happens before the sale that makes the sale.

 

While most businesses use the approach above, premium brands build a customer experience.

Why is the customer experience so important?

 

Because it takes up to 8 touchpoints to get a sale.

 

A touchpoint is any point-of-contact consumers have with your business—a visit to your website, a social media post, a review, an advertisement, etc. To make the most impact with each touchpoint, you must design a customer experience for prospective buyers at each stage of the customer journey.

People must get to know you. They must decide if what you offer is best for them. Most businesses try for the sale before the customer is ready to buy.

 

That’s because most businesses underestimate what it takes to earn a customer.

 

 

How to Create the Customer Journey

 

A brand strategy helps you create a customer journey that makes your business more competitive and enhances the perceived value of your product or service in the eyes of your target audience.

 

People will buy from you if you show them why they should.

 

It’s up to you—the entrepreneur or business owner—to show people the value you offer. To do that, you've got to change the way you promote your business.

That's where we come in.

 

We offer the knowledge, tools, and services to help you build a premium brand.

How We Help You

Working with us evolves over three phases:

1. Brand Audit

We start where your business is right now. We explore and assess your purpose, goals, brand identity, offers, competitors, and target market. When we’re done, we’ll be able to identify the next steps you need to take to get the traction you want.

 

Includes:

  • Core Brand Components (purpose, values, mission, story, etc.)
  • Products, services, & pricing structure
  • Competitive analysis
  • Market segmentation & identifying values

 

2. Visual Identity and Messaging

With the audit complete, we’ll know exactly what to do to align your image and messaging with the types of customers you want. We’ll give you action steps, beginning with the ones that will have the most impact. You can implement these on your own, or with our help.

 

In this step, we offer:

  • Logo Design
  • Brand style development
  • Website design
  • Keyword & Content marketing strategy
  • Social media marketing strategy
  • Packaging & other brand assets

 

3. Assess and Adjust

We’ll make sure everything is working and improve on what isn’t.

 

Our follow-up includes:

  • Email and phone support
  • Tracking and measuring ROI
  • Full-service follow-up: we never leave you hanging

Want to know how successful businesses like yours are using a brand strategy to grow?

Take the quiz to find out.

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