Brand Audit

Become more competitive and grow market share with an assessment of your current brand's strengths and weaknesses.

What Is a Brand Audit?

A brand audit is an assessment of your current brand's:

  • Business goals
  • visual identity and messaging
  • target audience segmentation
  • products and services (including prices)
  • website UI/UX and SEO strategy
  • content marketing
  • social media and online directories
  • and more

Through this assessment, we can identify weaknesses that inhibit your brand's growth potential. Then, we can develop an action plan to strengthen your brand's marketplace position and performance.

This action plan is called a brand strategy.

Why You Need a Brand Strategy

People buy from businesses and professionals they know, like, and trust.

But 9 out of 10 prospective customers won't buy from your brand the first time they encounter it. Instead, they will do research online, ask associates for opinions, and explore other options.

A customer journey with multiple touchpoints empowers your organization to meet prospective customers wherever they are in the buying process.

The customer journey also enables you to build brand affinity and authority—two major factors in consumer purchasing decisions.

Here is an illustration of the typical customer journey:

Customer journey map

A brand strategy helps you create a customer journey that makes your business more competitive and enhances the perceived value of your product or service in the eyes of your target audience.

A brand strategy is the compass that guides all business decisions.

A brand strategy is a blueprint for your organization's growth and provide leadership with the insight they need to:

  • become more competitive in the marketplace
  • establish pricing structure of products and services
  • develop stronger value propositions and benefit claims
  • increase the brand's overall market value
  • increase profitability
  • and more

Brand Audit Process

Together, we position your brand to compete and attract more customers in your target audience. Click on the tabs below to learn more about how it works.

This is a customized questionnaire that tells us what to include in the brand audit. Here are just a few examples:

  • target audience profile
  • offers
  • pricing structures
  • brand identity
  • website analytics
  • messaging and imagery

Once we receive the questionnaire, we go to work. Over the course of approximately 7-10 business days, we analyze the information you've provided to answer these questions:

  • Does your current brand align with the customer types you want to attract?
  • Is your business effectively communicating its unique value?
  • What revenue-generating opportunities are being missed?
  • Are marketing resources being allocated efficiently?
  • Are current marketing tactics optimized and effective?

With this information, we can then develop your brand strategy.

The brand strategy includes action steps to correct and recalibrate your current growth and marketing strategies. Here are some examples of areas we cover:

  • brand identity and messaging
  • website design
  • SEO 
  • content development
  • conversion optimization
  • key performance indicators (i.e., cost-per-customer, conversion rate)
  • efficient use of marketing resources

With your brand strategy complete, your brand is ready to grow and expand. But, we'll stay with you to ensure success.

Whether you have an in-house marketing team or want to hire help, we'll work side-by-side with your organization to get the work done. Our experts are here to help you manage projects and ensure optimal results.

We can help you with these brand projects:

  • complete rebrand projects
  • product and price positioning
  • identity design
  • website development
  • SEO and organic website traffic
  • content marketing
  • social media marketing

Don't see something on the list?

Contact us to find out more about how we can help your brand grow.

FAQs

Have more questions about brand strategy consulting? You ask, we'll answer. Click here to send a message.

Are you ready to build a brand your audience will love?

Schedule a free brand strategy consultation to find out how we can help you reach the people you help most.