Our Branding Process

Develop an action plan that strengthens your business's competitive position, communication, and marketing.

Are you like many B2B and B2C businesses that are...

  • struggling to compete against a few major brands that dominate the market?
  • trying to win better projects or higher paying customers, but have hit a wall?
  • frustrated and disappointed with marketing that doesn't get results?
  • trying to grow, scale, or expand and want a strategy that works?

If you said YES to any of these, we can help.

What's the Problem?

Many growing businesses are frustrated with marketing because they can't get the target audience to respond.

Established companies struggle to become more competitive and attract better customers.

Yet, they both have a similar problem.

Here it is: the business's BRAND is not strong enough to get the target audience's attention.

We help businesses of all sizes fix these problems with brand strategy, website design, and content that builds authority.

What Is a Brand...Really?

A brand is more than a logo. It's the perception prospective customers have of your business, especially when making comparisons to competitors.

Are you ready to build a brand that makes you more competitive and enhances the value of your product or service?

Steps in the Branding Process

Together, we position your brand to compete and attract more customers in your target audience. Explore the process by clicking on the tabs below.

In this first step, we explore your current brand and marketing to develop a brand profile.


  • Your business's purpose and goals
  • Brand logos and website design assessment
  • Target audience profile
  • Competitive strengths and weaknesses

Then, we move on to Step 2: Brand Strategy.

Using the information we gathered in step one, we'll know how to align your image and messaging with the types of customers you want. This also tells us which marketing activities will make the most impact.

This step includes:

  • Brand style (logo & brand designs)
  • Target marketing segmentation
  • Brand messaging
  • Competitive analysis

We also establish timeframes for implementation and key performance indicators to measure results.

Once this step is complete, it's time for Step 3: Website Design.

Once we have established your brand identity, offers, and profitable market segments, it's time to broadcast your message.

Effective brand communication starts with a great website.

So, we evaluate your website for the following:

  • A clear, unique value proposition
  • A design that enhances and builds value for the brand
  • Alignment with the target audience's preferences
  • Conversion optimization
  • Performance on search engines and browsers

With this step complete, we move to Step 4: Content & SEO.

The goal in this step is to expand your brand's reach and attract more customers from the target audience. Here's how:

  • SEO content to drive traffic
  • Resources and case studies to build brand authority
  • Technical SEO (tags, headings, and website structure)
  • Brand reputation management

Of course, we'll monitor progress and adjust to improve results.

Learn More About Our Branding Services

Click on the links for an in-depth look at strategy, design, and reach.

Strategic branding management

Brand Strategy

Find out why most marketing tactics don't work and what to do instead.

Learn More About Brand Strategy

Website Design

Discover what makes a branded website different from all the rest.

Discover Custom Web Design

Content & SEO

Merge the power of content and search engine optimization to reach ideal customers and build authority.

Get SEO Content Strategy


Have more questions? You ask, we'll answer. Click here to send a message.

Let's talk about your project.

Schedule a free 30-minute call to find out how we can help you build a brand.