Our Branding Process
Develop an action plan that strengthens your business's competitive position, communication, and marketing.
Are you like many B2B and B2C businesses that are...
If you said YES to any of these, we can help.
What's the Problem?
Many growing businesses are frustrated with marketing because they can't get the target audience to respond.
Established companies struggle to become more competitive and attract better customers.
Yet, they both have a similar problem.
Here it is: the business's BRAND is not strong enough to get the target audience's attention.
We help businesses of all sizes fix these problems with brand strategy, website design, and content that builds authority.
What Is a Brand...Really?
A brand is more than a logo. It's the perception prospective customers have of your business, especially when making comparisons to competitors.
Are you ready to build a brand that makes you more competitive and enhances the value of your product or service?
Steps in the Branding Process
Together, we position your brand to compete and attract more customers in your target audience. Explore the process by clicking on the tabs below.
In this first step, we explore your current brand and marketing to develop a brand profile.
- Your business's purpose and goals
- Brand logos and website design assessment
- Target audience profile
- Competitive strengths and weaknesses
Then, we move on to Step 2: Brand Strategy.
Using the information we gathered in step one, we'll know how to align your image and messaging with the types of customers you want. This also tells us which marketing activities will make the most impact.
This step includes:
- Brand style (logo & brand designs)
- Target marketing segmentation
- Brand messaging
- Competitive analysis
We also establish timeframes for implementation and key performance indicators to measure results.
Once this step is complete, it's time for Step 3: Website Design.
Once we have established your brand identity, offers, and profitable market segments, it's time to broadcast your message.
Effective brand communication starts with a great website.
So, we evaluate your website for the following:
- A clear, unique value proposition
- A design that enhances and builds value for the brand
- Alignment with the target audience's preferences
- Conversion optimization
- Performance on search engines and browsers
With this step complete, we move to Step 4: Content & SEO.
The goal in this step is to expand your brand's reach and attract more customers from the target audience. Here's how:
- SEO content to drive traffic
- Resources and case studies to build brand authority
- Technical SEO (tags, headings, and website structure)
- Brand reputation management
Of course, we'll monitor progress and adjust to improve results.
Learn More About Our Branding Services
Click on the links for an in-depth look at strategy, design, and reach.
Let's talk about your project.
Schedule a free 30-minute call to find out how we can help you build a brand.