Results-driven Branding for Small Businesses & Entrepreneurs
Let's create a brand your audience will love.
The marketplace is saturated.
You have more competition than ever before. Your audience is being bombarded with marketing messages day and night. They just aren’t sure who to trust.
What’s more, people can’t see why they should choose you over a competitor.
These obstacles prevent you from reaching more prospective customers and having the kind of business you want.
But you can't become more competitive or reach your ideal target audience until you know what you're up against.
That's where we come in.
Positioning: How Premium Brands Thrive in the Marketplace
It's typical for businesses to use several marketing tactics to get customers, as illustrated here:
But there are several problems with this approach, among them:
This means your audience sees your product or service as just another option for them to choose from.
You may get some results, but marketing and advertising are not as efficient or effective as they could be. You also face more price pressure because you haven't shown people how different you really are.
It's what happens before the sale that makes the sale.
While most businesses use the approach above, premium brands build a customer experience.
Why is the customer experience so important?
Because it takes up to 8 touchpoints to get a sale.
A touchpoint is any point-of-contact consumers have with your business—a visit to your website, a social media post, a review, an advertisement, etc. To make the most impact with each touchpoint, you must design a customer experience for prospective buyers at each stage of the customer journey.
People must get to know you. They must decide if what you offer is best for them. Most businesses try for the sale before the customer is ready to buy.
That’s because most businesses underestimate what it takes to earn a customer.
A brand strategy helps you create a customer journey that makes your business more competitive and enhances the perceived value of your product or service in the eyes of your target audience.
People will buy from you if you show them why they should.
It’s up to you—the entrepreneur or business owner—to show people the value you offer. To do that, you've got to change the way you promote your business.
That's where we come in.
Here's how it works:
1. Talk with us.
In this phone or video call, we discuss what you want to accomplish. From here, we figure out the next steps we need to take.
2. Complete our questionnaire.
This tells us everything we need to know about the brand you want to build so the project will be a success.
3. Brand Audit
We explore and assess your purpose, goals, brand identity, offers, competitors, and target market.
This includes your brand profile, products, services, pricing structure, and competitive analysis.
4. Develop visual identity and brand messaging.
With the audit complete, we’ll know exactly what to do to align your image and messaging with the types of customers you want.
We’ll give you action steps, beginning with the ones that will have the most impact. You can implement these on your own, or with our help.
In this phase, we'll develop logo design, brand style, website design, content marketing strategy, and other brand assets.
5. Assess and Adjust
We’ll make sure everything is working and improve on what isn’t.
Our follow-up includes email and phone support for 3 months to a year (timeframe based on size of project).
Want to know how successful businesses like yours are using a brand strategy to grow?
Take the quiz to find out.
(*You will be required to provide an email address to get your results.)