Results-driven

Brand Strategy Consulting

Positioning that helps you create and sustain a competitive advantage.

Discover Brand Strategy Consulting

Brand strategy consulting is not digital marketing. Watch the video to find out what the differences are.

Let's create a brand your audience will love.

Are you...

  • ...struggling to compete against a few major brands that dominate the market?
  • ...trying to win better projects or higher paying customers, but have hit a wall?
  • ...frustrated and disappointed with marketing because it doesn't get the results you want?

If you said yes to any of these, you're in the right place.

"Brand consistency increases revenue by as much as 33%."

— Study by LucidPress, 2020

Positioning: How Premium Brands Thrive in the Marketplace

Most business owners know what makes their product or service unique and why people should buy it. But no matter what they do, they struggle to get the audience to respond.

What's the problem?

 

Here it is: the business's brand isn't strong enough to get the audience's attention.

 

In other words, the brand isn't showing the audience what makes the business different or why they should buy.

So, the audience does nothing.

As a result, a pattern emerges: the business keeps looking for a way to connect with the audience, but the results are disappointing no matter what tactics they employ.

This is a common problem because most business owners are passionate about what they do and how they do it. They also believe others will feel the same way. So, they jump straight into marketing but end up discouraged when their prospective customers don't respond.

 

For marketing to be effective, the brand must be strong.

 

It's typical for businesses to use several marketing tactics to get customers, as illustrated here:

Traditional marketing model-new

But there are several problems with this approach, among them:

Marketing platforms and campaigns are usually inconsistent, which confuses the audience.

The business is not creating a real competitive advantage.

There is no focus on building more perceived value for your offers.

This means your audience sees your product or service as just another option with no unique qualities.

 

You may get some results, but marketing and advertising are not as efficient or effective as they could be. You also face more price pressure because you haven’t shown people how different you are.

It's what happens before the sale that makes the sale.

While most businesses use the approach above, premium brands build a customer experience.

Why is the customer experience so important?

Because consumers need as many as 8 touchpoints before they buy.

touchpoint is any interaction consumers have with your business—a visit to your website, a social media post, a review, an advertisement, or other contact. To make the most impact with each touchpoint, you must design a customer experience for prospective buyers at each customer journey stage.

People must get to know you. Then, they must decide if what you offer is best for them.

 

Unfortunately, most businesses try to sell before the customer is ready to buy. That's because they underestimate what it takes to earn a sale.

Brand strategy process from the golden vineyard branding company

A brand strategy helps you create a customer journey that makes your business more competitive and enhances the perceived value of your product or service in the eyes of your target audience.

Brand Strategy Consulting

Together, we position your brand to compete and attract more customers in your target audience. Explore the process by clicking on the tabs below.

In this first step, we explore your goals, offers, competitors, and target market.

This helps us identify the next steps you need to take to get the traction you want.

Includes:

• Brand Profile (purpose, identity)
• Products, services, and pricing structure
• Competitive analysis
• Target audience segmentation

Using the information we gathered in step one, we'll know how to align your image and messaging with the types of customers you want. This also tells us which marketing activities will make the most impact. You can implement these on your own or with our help.

This step includes:

• Brand style (logo & brand designs)
• Website design
• Keyword and Content marketing strategy
• Social media marketing strategy
• Packaging and other brand assets

Once we have established your brand identity, offers, and profitable market segments, it's time to broadcast your message.

In this step, we develop a communication strategy to promote your brand.

We'll make sure everything is working and improve on what isn't.

Support includes:

• Email and phone contact (3 months to 1 year, based on level of service)
• Tracking and measuring ROI
• Full-service follow-up: we don't leave you hanging on anything we do.

FAQs

Have more questions? You ask, we'll answer. Click here to send a message.

Branding Guides & Resources

Brand Development Workbook

This comprehensive workbook will help you discover new ways to improve the quality of your brand at every touchpoint.

Brand development workbook resources