Articles on Branding, Design, and Brand Marketing

How to use brand strategy and design to make more profit and build the business you want.

How to brand your business

Brand Your Business: Dos and Don’ts of a Powerful Brand

Avoid costly branding mistakes most small business owners make and dominate your niche.

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How to Position Your Brand Like the Pros (in 7 Steps)

What you believe about your business and what your customers think of it are not always the same. Here’s how to fix that.

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Build a branded website

Building a Small Business Website That Aligns With Your Brand

Build a branded website that will help your small business stand out and engage visitors.

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How to create a brand message

How to Create a Brand Message That Builds Connections

Crafting a message that grabs attention and communicates your unique value isn’t easy. Here are 5 steps that will simplify the process.

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7 Great Google Font Combinations for Your Next Design

A collection of great font pairings for your website or graphic design.

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Typography design tips

10 Typography Design Tips for 2021

Typography makes a big impact on the quality of a brand design. Avoid beginner mistakes and create typography that sets your brand apart.

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Build a brand strategy

Build a Brand Strategy That Sets You Apart and Gets Results

Did you know that 90% of consumers expect a consistent experience across all marketing platforms? A brand strategy makes sure that will happen.

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Why Is Branding Important for Your Business?

Send a compelling message and make a great impression to dominate competitors.

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Why Small Businesses Fail: The Myth of “Great” Service

Here’s why customers don’t care about great service or expertise and what to focus on instead.

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