Articles on Branding, Design, and Brand Marketing
How to use brand strategy and design to make more profit and build the business you want.
What Branding Is for Small Businesses in 2021
The old has passed away; behold, the new has come.
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Selling a Service Is Simple Once You Know This
Making something tangible and valuable out of thin air.
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Captivate and Dominate With the Power of Brand Differentiation
How to set yourself apart from competitors, sell your value, and get more prospects to sit up and take notice.
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How to Attract Customers That Will Skyrocket Growth
Why ideal customers don’t exist and who to target instead.
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Marketing in a Recession: Persevere and Prosper in a Crisis
How to weather the storm and emerge stronger than before.
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How to Create a Successful Product Development Process
Having a solid, proven product development process is vital for a successful launch.
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How to Stand Out in an Ocean of Competition
Branding isn’t only for multi-million-dollar corporations with big budgets. It’s even more important for small businesses.
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How to Choose the Best Business Fonts for Your Brand
Your business’s typeface design should align with your brand and target audience.
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Premium Pricing Strategy for Small Business
These strategies will help your small business avoid price pressure and competitor comparisons.
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