Articles on Branding, Design, and Brand Marketing

How to use brand strategy and design to make more profit and build the business you want.

What branding is

What Branding Is for Small Businesses in 2021

The old has passed away; behold, the new has come.

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Selling a service

Selling a Service Is Simple Once You Know This

Making something tangible and valuable out of thin air.

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Captivate and Dominate With the Power of Brand Differentiation

How to set yourself apart from competitors, sell your value, and get more prospects to sit up and take notice.

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How to Attract Customers That Will Skyrocket Growth

Why ideal customers don’t exist and who to target instead.

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Covid 19 recession

Marketing in a Recession: Persevere and Prosper in a Crisis

How to weather the storm and emerge stronger than before.

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Product development process for small business

How to Create a Successful Product Development Process

Having a solid, proven product development process is vital for a successful launch.

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Create and sustain a competitive advantage

How to Stand Out in an Ocean of Competition

Branding isn’t only for multi-million-dollar corporations with big budgets. It’s even more important for small businesses.

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Best business fonts

How to Choose the Best Business Fonts for Your Brand

Your business’s typeface design should align with your brand and target audience.

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Premium Pricing Strategy for Small Business

These strategies will help your small business avoid price pressure and competitor comparisons.

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