Articles on Branding, Design, and Brand Marketing
How to use brand strategy and design to make more profit and build the business you want.
4 Tips for Choosing Professional Brand Imagery
The images that represent your business set the tone for the quality of work you do.
Read More
How to Create a Brand Identity in 7 Simple Steps
Why small businesses struggle to get noticed and what they wish they knew about building a competitive advantage.
Read More
A Differentiation Strategy for Small Businesses That Can’t Go Wrong
If you want your small business to stand out, grab attention, and show prospects that you offer the best solution available, use this strategy.
Read More
How to Build a Brand Online (The Ultimate Guide to Standing Out in Cyberspace)
Stop looking for digital marketing hacks and do this instead.
Read More
How to Master All 5 Stages of the Customer Journey
Premium brands know it’s what happens before the sale that makes the sale. In this article, you’ll discover a 5-step framework that will transform the way you communicate with your target audience.
Read More
Why You Need to Focus on Brand Marketing (And How to Do It Well)
Small businesses that incorporate their brand into their marketing and advertising will see much higher response rates than those that don’t.
Read More
Designing a Content Marketing Strategy That Gets Results
Use content marketing to grow your small business without wasting time and money.
Read More
How to Raise Prices Without Losing Customers
Charge more and increase profit while building a premium brand.
Read More
The 12 Brand Archetypes That Will Bring Your Business to Life
How your business’s personality can generate interest, engagement, and sales.
Read More