Articles on Branding, Design, and Brand Marketing

How to use brand strategy and design to make more profit and build the business you want.

Brand Imagery

4 Tips for Choosing Professional Brand Imagery

The images that represent your business set the tone for the quality of work you do.

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How To Create A Brand Identity

How to Create a Brand Identity in 7 Simple Steps

Why small businesses struggle to get noticed and what they wish they knew about building a competitive advantage.

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Differentiation Strategy

A Differentiation Strategy for Small Businesses That Can’t Go Wrong

If you want your small business to stand out, grab attention, and show prospects that you offer the best solution available, use this strategy.

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Build a Brand Online

How to Build a Brand Online (The Ultimate Guide to Standing Out in Cyberspace)

Stop looking for digital marketing hacks and do this instead.

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The Customer Journey

How to Master All 5 Stages of the Customer Journey

Premium brands know it’s what happens before the sale that makes the sale. In this article, you’ll discover a 5-step framework that will transform the way you communicate with your target audience.

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Brand Marketing

Why You Need to Focus on Brand Marketing (And How to Do It Well)

Small businesses that incorporate their brand into their marketing and advertising will see much higher response rates than those that don’t.

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Content Marketing Strategy

Designing a Content Marketing Strategy That Gets Results

Use content marketing to grow your small business without wasting time and money.

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Raise Prices

How to Raise Prices Without Losing Customers

Charge more and increase profit while building a premium brand.

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Brand-Archetype

The 12 Brand Archetypes That Will Bring Your Business to Life

How your business’s personality can generate interest, engagement, and sales.

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