Articles on Branding, Design, and Brand Marketing

How to use brand strategy and design to make more profit and build the business you want.

Ideal Customer Profile

How to Create an Ideal Customer Profile (the Ultimate Guide)

Learn how to identify and qualify prospects to find higher paying customers.

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Sustain A Competitive Advantage

How to Sustain a Competitive Advantage and Grow Your Business

Dominate competitors and become a leader in your industry.

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Product Benefits

3 Product Benefits Every Irresistible Offer Should Have

Use this premium brand strategy to craft an offer that makes impact.

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What Are Branding-Strategies

What Are Branding Strategies and Do You Need One?

If you think branding is a logo and colors, you’re in for a surprise.

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Logo Design Tips

10 Professional Logo Design Tips That Will Save Time and Money

Create a stunning logo without wasting valuable resources.

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Strategies For Brand Awareness

Strategies for Brand Awareness in 2020 and Beyond

Use these 10 strategies to capture your audience’s attention and make more sales.

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Perceived Value

Perceived Value: The Secret to More Sales and Higher Profit

Stop trying to convince prospects you’re the “best” and focus on how they see your offer instead.

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Brand Imagery

4 Tips for Choosing Professional Brand Imagery

The images that represent your business set the tone for the quality of work you do.

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How To Create A Brand Identity

How to Create a Brand Identity in 7 Simple Steps

Why small businesses struggle to get noticed and what they wish they knew about building a competitive advantage.

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