Articles on Branding, Design, and Brand Marketing
How to use brand strategy and design to make more profit and build the business you want.
How to Create an Ideal Customer Profile (the Ultimate Guide)
Learn how to identify and qualify prospects to find higher paying customers.
Read MoreHow to Sustain a Competitive Advantage and Grow Your Business
Dominate competitors and become a leader in your industry.
Read More3 Product Benefits Every Irresistible Offer Should Have
Use this premium brand strategy to craft an offer that makes impact.
Read MoreWhat Are Branding Strategies and Do You Need One?
If you think branding is a logo and colors, you’re in for a surprise.
Read More10 Professional Logo Design Tips That Will Save Time and Money
Create a stunning logo without wasting valuable resources.
Read MoreStrategies for Brand Awareness in 2020 and Beyond
Use these 10 strategies to capture your audience’s attention and make more sales.
Read MorePerceived Value: The Secret to More Sales and Higher Profit
Stop trying to convince prospects you’re the “best” and focus on how they see your offer instead.
Read More4 Tips for Choosing Professional Brand Imagery
The images that represent your business set the tone for the quality of work you do.
Read MoreHow to Create a Brand Identity in 7 Simple Steps
Why small businesses struggle to get noticed and what they wish they knew about building a competitive advantage.
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