The images that represent your business are critical pieces of the branding puzzle. The quality of these images reflect your level of professionalism and trustworthiness.
Your logo is the most important component of your brand identity. It’s prominently featured on your website, social media profiles, letterhead, and more. Given the variety of uses, it’s common to feel pressured to create the “perfect” logo.
It’s easy to invest a lot of money in design and end up with logo concepts you don’t even like. In this article, I’ll provide logo design tips to ensure that you’re ecstatic about the final product. Our goal is to create a logo stands out, grabs attention, and aligns with your brand.
When to Do It Yourself
A logo is the visual element most people associate with your business. It’s important to be clear on the fundamentals from the start. Before you begin, you need some direction about the design you want.
If you’re looking for something simple to use on your website or social media profiles, it may be best to create one yourself.
Likewise, if you don’t have an adequate budget for logo design, consider using a free resource. Hiring a designer to create a logo for $20 can lead to generic or unsatisfactory results. Moreover, many of these low-cost designs do not include a license, which means they can be resold.
It can be frustrating to realize that you paid for a template that 100 other businesses have used.
There are many resources available. Sites such as LogoMaker have templates and guides to help you.
10 Logo Design Tips
You can use the following tips to design a great logo whether you hire a professional or choose to do it yourself.
1. Get Inspired
Coming up with ideas for your logo design can be an intimidating task. To make the process easier, look for logo designs you like—the ones that grab your attention right away. Study them and make notes on what it is about each one that got your attention. Find several examples. Though it isn’t always easy, try to think like the people in your target audience. Choose logos that you believe will resonate with them. Note the following:
- What elements do they have in common?
- Who is the company’s target audience?
- Could you improve on it in some way?
Another popular way to develop logo design ideas is to create a mood board. This provides an opportunity to brainstorm logo design concepts.
2. Keep It Simple
Some of the most memorable designs—logos or otherwise—are also some of the simplest. The Nike “swoosh” is one example. Keep your design simple, especially if it’s your first design.
Focus on creating a logo that is easy for people to recognize. Also make sure it can be re-purposed for use on your website, apparel, or other digital and print media. While you may think an intricate design is better, minimal designs are easier to recall. Refrain from using decorative fonts, confusing symbolism, or intricate shapes and lines.
Your color scheme is another component of your visual identity. Colors should be selected before designing your logo. The ones you choose should align with your brand essence, archetype, and voice. They should also work well together. Don’t use colors that clash. If you need help choosing colors, visit this site.
Avoid using too many colors in your logo or using a color that isn’t a part of your brand color scheme. Again, staying with the “keep it simple” theme, a good logo can be monochrome or only one color.
Your logo design is the focal point of your brand identity and should align with your brand style. Creating style guidelines is one of the foundational steps in brand building. These guidelines are rules that ensure consistency of use. If you don’t already have brand guidelines, create those before designing your design.
Your visual style should support the brand persona you want to create. It should also resonate with your target audience.
READ MORE: If you would like to know more about how to create a brand identity, click here.
Typefaces (sometimes referred to as “fonts”) are another major component of brand identity. This is one aspect of design that new business owners often wrestle with.
In their effort to be unique, they choose logo fonts that aren’t legible or don’t match the style they want to create. These logos are difficult for people to remember, which defeats the purpose of having one.
To stand out, avoid overused, generic fonts.
The typeface you choose should fit the brand persona you want to create. For example, sans-serif fonts are modern and clean. Serifs often convey a formal or traditional tone. Typefaces are also categorized as masculine or feminine. Take all these factors into consideration when choosing them.
To learn more about typefaces and fonts, visit Typewolf.
6. Type and Use
Your logo will be displayed on several digital platforms and print material as well. Many business owners are not familiar with these requirements and end up with designs that are blurry and illegible. These look unprofessional and have a negative impact on your brand.
There are also several different types of logo designs. You may want to create a primary and secondary design to give yourself more flexibility for use.
As an example, the first logo for The Golden Vineyard Branding Company is the wordmark logo. This logo works well when there is more display space. The second is a smaller version to use in other situations.
If you would like to learn more about the different logo design types, read this article.
7. Choose the Correct Format
Various file types will be required to match each use, as described in the section above. These include .jpeg, .png, .ai, and .pdf files. Your logo design should be clear and legible in each format. If you would like to know more about the different types of file formats, click here.
Many small business owners don’t always know they will need different file formats. They doesn’t become a problem until the need arises and they are without the proper file type. When this happens, you may have to repeat the entire design process altogether.
If you’re working with a designer, ask them what file types they will deliver upon completion of the project. For business owners designing their own logos, make sure you will have access to each file type.
8. Be Unique
One-third of Fortune 500 companies use the color blue in their logo.
Because research by color psychologists shows that blue is a signal of trust. So, based on this assumption, should we consider using blue in our logo design?
Blue may be a popular choice for a logo color, but it could also be considered a standard, somewhat generic option. If you want to stand out and attract your target audience, choose a color your competitors aren’t using.
Take a look at your top 10 competitors and notice what colors are in their logos. Which colors could you use that they aren’t?
It’s helpful to become familiar with design trends. Find out what is popular, outdated, or underused. These will help you determine the direction to take with your design. Research leaders in your niche. Observe their designs, looking for similarities in color, shape, typeface, etc.
Once you have developed several design concepts, ask for opinions from others. It’s best to get thoughts from members of your target audience, if possible. You can ask your current customer base for their feedback as well.
While this will help you get a feel for what direction you should take, don’t ignore your preferences. After all, it’s your logo.
10. Bonus Tip: Working with a Designer
Designing your logo should be a pleasant experience. If you choose to hire a professional designer, look for someone who will work with you to create the ideal logo concept. Communicate your goals clearly—in writing! Be sure to provide as much detail as you can about your brand identity, colors, typography, industry, etc. The more information you can give a designer, the more likely you are to end up with a fantastic logo.
Find out how many revisions you will be allowed to make, the file types you will receive, how long it will take to complete the design project, and make sure you will have all licensing rights.
The cost of professional design will vary and can range from hundreds to thousands. Find out how the designer likes to work with clients. The goal is to find a designer who will help you accomplish you goals—not the other way around.
A logo is the most vital component of your brand identity. Start by developing clear goals, get inspired with several ideas before settling one direction, and research your target audience to make sure your final design makes sense for your business and your target audience.
If you have any questions, email me personally at email@example.com.
Until next time,