Brand Positioning
How to Master All 5 Stages of the Customer Journey
Premium brands know it’s what happens before the sale that makes the sale. In this article, you’ll discover a 5-step framework that will transform the way you communicate with your target audience.
Read MoreHow to Raise Prices Without Losing Customers
Charge more and increase profit while building a premium brand.
Read MoreCaptivate and Dominate With the Power of Brand Differentiation
How to set yourself apart from competitors, sell your value, and get more prospects to sit up and take notice.
Read MoreHow to Create a Successful Product Development Process
Having a solid, proven product development process is vital for a successful launch.
Read MoreSmall Business Branding and Marketing: Build a Brand Customers Love
Branding isn’t only for multi-million-dollar corporations with big budgets. It’s even more important for small businesses.
Read MorePremium Pricing Strategy for Small Business
These strategies will help your small business avoid price pressure and competitor comparisons.
Read MoreBrand Positioning Strategy in 7 Simple Steps
How you see your business and what customers think is not always the same. Here is how to fix that.
Read MoreBuild a Brand Strategy That Sets You Apart and Gets Results
Did you know that 90% of consumers expect a consistent experience across all marketing platforms? A brand strategy makes sure that will happen.
Read MoreWhy Small Businesses Fail: The Myth of “Great” Service
Here’s why customers don’t care about great service or expertise and what to focus on instead.
Read MorePrice Positioning: Could You DOUBLE Your Prices?
Leverage price positioning to charge more for your products and services without losing customers.
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