Back to Blog
by Chris Fulmer, Director
The Golden Vineyard Branding Company
Figuring out how much to charge customers is part of the entrepreneurial process. We’ve all experienced the fear of being undercut by competitors, losing customers by the droves, and promptly being driven out of business. As if this wasn’t enough to churn up a wicked case of acid reflux, the dread is compounded by the horrific fear of failure that leaves you wondering why you ever wanted to start a business in the first place.
If this hasn’t happened to you yet, I promise you, it will.
(Sorry for being so dramatic, but this issue is near and dear to my heart. Now, I’ll get back on topic.)
In this blog post, we’re going to explore why business owners struggle to price their products and what to do about it.