Why are we called The Golden Vineyard Branding Company?
By Chris Fulmer, Director
"Your way won't work."
That’s what a marketing consultant I once hired told me after he found out how I wanted to build my business. He then explained what I should do instead.
When he finished going over the details, he said, “That’s how everyone else is doing it and it works like a charm.”
I only had one problem with his plan: I didn’t want to be like everyone else.
All of us are looking for ways to grow our businesses. It’s easy to become distracted by the latest, greatest marketing tactic. It’s tempting to copy what has worked for someone else.
But we'll rarely have success with random marketing tactics or copying what others have done.
Here’s why: Just because something works for someone else, doesn’t mean it will work for you.
Each one of us must identify our strengths, what we like to do, and most of all, what makes us different. Then, we must leverage those things for success.
That’s the foundation of a powerful brand.
A Business Is Like a Vineyard
Did you know it takes at least three years or more for a vineyard to produce a crop?
You can't rush nature. It takes time to cultivate, grow, and reap a harvest.
Now, most business owners can't wait three years or more to start making a profit. That's why so many of them are looking for shortcuts and marketing hacks.
But staying in business for two or three years isn't that difficult. In fact, only 2 in 10 fail within the first couple of years.
But did you know that 70% or more fail by year 10?
So, the longer you're in business, the more likely you are to fail.
This runs contrary to what we've heard.
One of the primary reasons for this is that businesses are so busy jumping from one marketing tactic to another that they overlook the importance of having a strategy that will ultimately help them be successful.
Having an overarching brand strategy does not mean you forego short-term results. And it doesn't mean you have to wait three years or more to make a profit.
But if you cultivate your business—like a vineyard—you will have success today, and in years to come.